Stop guessing.
Start structuring.
The Fourth Effect gives founders a clear path from "I need an advisor" to a properly structured advisory relationship.
Find the right people, set the right terms, and manage it all in one place.
Launching Summer 2026
Every startup needs advisors. Almost none of them do it right.
You know you need experienced people around the table. But finding them is a guessing game, structuring the relationship is confusing, and most founders end up with some combination of a handshake, a vague equity promise, and no written agreement.
That is how advisory relationships fail. Not because the people are wrong, but because the terms were never defined.
What The Fourth Effect Does
Our matching engine connects you with advisors, board members, and fractional executives based on your stage, sector, and specific needs. Not keyword matching. Real alignment.
Every relationship is papered with clear terms: scope of work, equity compensation, vesting schedules, IP protections, and confidentiality. All generated automatically based on the relationship type. No expensive legal bills. No guessing at market terms.
FIND
MANAGE
Track milestones, monitor vesting, handle renewals, and keep every advisory relationship organized in one place. Whether you have one advisor or ten.
STRUCTURE
Already Have Advisors?
Most startups don't start from zero.
You probably already have advisors helping your company. Maybe they came in through a warm intro, maybe they joined your board informally, maybe they have been advising for months without a written agreement.
The Fourth Effect makes it easy to formalize the relationships you already have. Bring your existing advisors onto the platform, define the terms, generate the right agreements, and get everyone on the same page. No awkward renegotiations. No starting from scratch.
The new platform launches this summer.
Join the waitlist to be among the first founders on the platform.