Abi Williams

ABOUT: Abi has over 20+ years of experience in VC & PE-backed companies in B2B, B2C2B, SaaS, Big Tech, Ad Tech, and Martech in the EMEA & global markets with a focus on revenue growth, monetization, digital transformation, GTM strategy, corporate strategy and leadership development. Key success factors in her career have been the ability to drive profitability and sustainability for businesses, experience in global perspective, go-to-market methodologies and business models. I’ve excelled in improving bottom and top-line revenue performance while driving unified goals across departments for organizational success. She is appreciated by peers and clients for her inclusive and people-centric leadership style, coupled with strong execution, strategic thinking, tactics, operational excellence, cross-functional alignment, and connectivity, with people and client success at the very core of implementation; Inter-culturally versed, having worked with different cultures, values, and beliefs with a knack for leveraging these uniqueness for better outcomes. She is a member of the European Women on Boards and an advisor to several startups.

GIVE: 1) On the Job "CEO/Founder Coach, 2) Go to Market expertise, 3) Fractional CRO

GET: To join a board of a SaaS tech company.

RECENT PRESS: 1) Forbes- Your Business Needs Diversity, Inclusion, Equity, And Belonging Now More Than Ever: Why Leaders Shouldn’t Lose Sight Of DEIB Work In A Downturn 2) Pavillion- 40 CROs to Watch

MOTIVATION: As an operating partner, I understand the challenges and strategies for success across large enterprise, SMBs and scale/start-ups. I am keen to help companies create value, minimize errors, increase survival rates and build a sustainable and profitable business.

You can contact Abi HERE.